TOKN
A platform at the intersection of cannabis, cryptocurrency, and technology. Designed to make complex, compliance-heavy transactions feel simple, transparent, and trustworthy across brand, web, and mobile.
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Product Design, Web and App Design, Branding and Identity
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Brand identity system, Website design, Mobile app design, User flows, Information architecture, Marketing and product visuals
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Figma, FigJam, Illustrator, Photoshop, After Effects
The Challenge.
A startup with a solid business model has no branding, UX design, or digital presence. The challenge was to create a clear, trustworthy product experience across brand, website, and mobile app so emerging technology felt understandable and approachable to everyday users.
Goals.
Develop a distinctive brand and build a user friendly website and mobile application that clearly communicate the product’s value in a fast emerging market. Drive brand recognition and trust while supporting long term growth, product evolution, and scalability in a highly regulated, competitive space.
Solution.
A cohesive brand system, website, and mobile product experience, guided by user research and competitive analysis. The platform provides seamless navigation, consistent branding, and a credible presence across all digital touch points.
Surveyed 80+ participants to understand user motivations and pain points
Developed two personas, Callie and Andy, to translate survey insights into clear design priorities.
Competitors.
